Tech Giants Target Healthcare AI

Much of the dialogue surrounding the use of artificial intelligence (AI) has focused on its impact in the clinical section of healthcare, possibly as a direct result of the integration of AI start-ups, such as Flatiron Health, a healthcare technology company widely known for its cloud-based platform for oncology.1 In addition to investments in AI by healthcare enterprises, there has recently been a noticeable influx of investments, acquisitions, and overall interest in AI healthcare technology by some of the largest companies in the technology industry. For example, during the 60-day “sunrise period” for trademark holders prior to the domain launch of DotHealth (the registry for the .health domain extension),2 technology companies Alphabet (formerly known as Google), Amazon, Facebook, Apple, and Instagram each registered for a .health domain, in addition to well-known healthcare providers, payors, and pharmaceutical manufacturers, such as Mayo Clinic, Pfizer, and UnitedHealthcare.3

In addition to registering for a .health domain, Amazon has also developed a “tech team”, named 1492, that is currently exploring opportunities to expand into the healthcare industry and potentially develop a platform for electronic medical records, telemedicine, and health applications for Amazon devices such as Amazon Echo.4 Further, Amazon is purportedly taking steps in preparation to enter the pharmaceutical industry, potentially functioning as a pharmacy benefits management company and/or in pharmaceutical sales.5 Amazon is not the first technology company to explore expanding its business portfolio to the healthcare industry, or develop a platform for patient health data; in 2008, Google launched Google Health, a program with similar efforts, which program was discontinued on January 1, 2012, because it was not adopted by enough users or insurers.6

Industry leaders such as Tesla Co-Founder and Chief Executive Officer Elon Musk have expressed significant concern regarding the rapid pace at which AI technology is advancing because of its risks and the lack of government regulation;7 however, this concern has not obstructed Musk’s goal of using AI to link human brains with computers through his new company, Neuralink, within the next four years.8 Musk predicts that, “Artificial intelligence and machine learning will create computers so sophisticated and godlike that humans will need to implant ‘neural laces’ in their brains to keep up.9 Similarly, “tech titan” Mark Cuban, who stated that he feels intimidated by how rapidly new technology advances,10 is buying into companies such as Twitter that work with AI, deep learning, and machine learning.11 Paul Singer, Hedge Fund Manager of Elliott Management Corporation, also made a notable investment in May 2017, purchasing more than nine percent of stock in Athenahealth, a company known for its AI cloud-based technology.12 This recent combination of enterprises, both in the healthcare and technology industries, investing in and undertaking other entrepreneurial efforts related to AI health technology, may be attributable to the speculative fiscal impacts associated with AI use.

Among other benefits, AI has the potential to significantly improve patient access, while enhancing efficient care, through referral rates, revenues, and patient satisfaction scores.13 For example, “using past patient data, patient demographics, chief complaints, location, and environmental factors, algorithms can predict who will show up late, who will cancel, and who will no-show;” using these predictions, physicians can be more efficient in seeing patients in a timely manner.14 A single patient no-show can cost a medical practice approximately $200;15 the total cost of no-shows within the U.S. healthcare industry exceeds $150 billion per year.16 By examining medical records, patient history, and physician habits, machine learning tools use predictive analysis in “right-sizing” appointment times (predicting more accurate appointment time lengths), allowing physicians to see more patients, have a more predictable schedule, and decrease patient wait times.17 This type of “predictive modeling” is already being used at Johns Hopkins Hospital to decrease patient wait times in the emergency department “from an average of 10 hours to four hours in just one year.18

AI also has the potential to drive down pharmaceutical costs by identifying which medications are contributing to rising costs and which physicians are prescribing them, and, through this analysis, influence physicians to prescribe “more cost effective drugs.”19 For example, HealthJoy, a Chicago-based tech startup, is using AI and chatbot technology to help employees find the lowest prices for prescription drugs, ultimately lowering costs for employers.20

Although the field of A.I. is exploding with microdiscoveries,” and has great potential in healthcare, “progress toward the robustness and flexibility of human cognition remains elusive.21 While AI has been implemented and utilized in some parts of the healthcare industry, much of its current impact has been minimal compared to what it is expected to do in the near future.22 For example, Accenture projects that the AI health market will reach $6.6 billion by 2021, a significant increase from the market size of $600 million in 2014.23 According to Mark Cuban, “the world’s first trillionaires” will likely be those individuals working with AI.24

Flatiron Health collects oncology-based data from sources such as doctor's notes, medical journals, publications, clinical research, laboratory reports, and hospital EMRs - and provides instruction based on the information. “Watson Faces Tough Competition From Startups In Cognitive Computing: IBM is the major player in cognitive computing, but who else is nipping at their heels?” By Alok Narula, Innovation Enterprise, March 1, 2017, (Accessed 7/11/2017). For more information, see “Artificial Intelligence in Healthcare – Competition (Part Four of a Four-Part Series)” By Health Capital Topics, Volume 10, Issue 7, July 2017, (Accessed 9/22/2017).

“The .health domain Launch” dotHealth, LLC, 2017, (Accessed 9/25/2017).

“Internet unleashes .health domain names” By Bob Herman, Axios, July 20, 2017, (Accessed 8/15/2017).

“Amazon has a secret health tech team called 1492 working on medical records, virtual doc visits” By Eugene Kim and Christina Farr, CNBC, July 26, 2017, (Accessed 8/4/2017).

“Amazon is hiring people to break into the multibillion-dollar pharmacy market” By Christina Farr, CNBC, May 16, 2017, (Accessed 8/4/2017).

“Google Shuts Down Medical Records And Health Data Platform” By Leena Rao, TechCrunch, June 24, 2011, (Accessed 8/4/2017).

“Elon Musk Warns Governors: Artificial Intelligence Poses 'Existential Risk'” By Camila Domonoske, St. Louis Public Radio, July 17, 2017, (Accessed 7/21/2017).

“Elon Musk on mission to link human brains with computers in four years: report” By Abinaya Vijayaraghavan, Reuters, April 20, 2017, (Accessed 8/14/2017).


“Billionaire tech titan Mark Cuban on A.I.: ‘It scares the s--- out of me’” By Catherine Clifford, CNBC, July 25, 2017, (Accessed 8/15/2017).

“Twitter shares up 4% after billionaire investor Cuban buys shares as AI play” By Berkeley Lovelace Jr., CNBC, May 2, 2017, (Accessed 8/25/2017).

“Activist investor Paul Singer goes after Athenahealth” By Bob Herman, Axios, May 18, 2017, (Accessed 8/4/2017).

“The Hospital Executive’s Guide: Six Ways to Leverage AI for Hospital Operations” By Nate Wilson, referral md, (Accessed 8/4/2017).


“Prevalence, predictors and economic consequences of no-shows” By Parviz Kheirkhah, et al., BMC Health Services Research, BioMed Central, May 6, 2015, (Accessed 8/17/2017).

“No-shows cost health care system billions: But clinics, hospitals may be as much to blame as patients” By Bill Toland, Pittsburgh Post-Gazette, February 23, 2013, Http://Www.Post-Gazette.Com/Business/Businessnews/2013/02/24/No-Shows-Cost-Health-Care-System-Billions/Stories/201302240381 (Accessed 8/17/2017).


“Improving Medicine with Predictive Modeling: Predictive medicine and predictive modeling use data and evidence-based care to help physicians treat patients and administrators to calculate utilization,” By Asha Saxena, H&HN, October 29, 2015, (Accessed 9/22/2017).


“This Startup is Lowering Companies Healthcare Costs with AI” By Marsha Hunt, Entrepeneur, July 6, 2017, (Accessed 8/17/2017).

“Artificial Intelligence Is Stuck. Here’s How to Move It Forward.” By Gary Marcus, New York Times, July 29, 2017, (Accessed 8/8/2017).

“Mark Cuban on Why You Need to Study Artificial Intelligence or You’ll be a Dinosaur in 3 Years” By Mark Suster, Both Sides, February 7 2017, (Accessed 8/7/2017).

“Artificial Intelligence: Healthcare’s New Nervous System” Accenture, 2017, (Accessed 8/18/2017), p. 2.

“Mark Cuban: The world’s first trillionaire will be an artificial intelligence entrepreneur” By Catherine Clifford, CNBC, March 13, 2017, (Accessed 8/7/2017).

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